April 2024

Hotel Vikas is the next generation magazine for American Hospitality industry specifically created for senior Hotel CEOs and decision makers.

Hotel investors are focused on upgrading older properties amid a challenging debt market

Next-Gen hotel guests are checking-in and have no reservations about demanding what they want and expect in today’s hotels.
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What hoteliers should know about attracting younger generations

Attracting the younger generation of travelers, including millennials and Gen Z, requires hoteliers to adapt their offerings and marketing strategies to align with the preferences and values of these demographics.
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How to increase holiday bookings

Every hotelier understands the significance of capitalising on holiday bookings. With innovative platform, hotels can seamlessly tap into this potential, ensuring maximised occupancy and enhanced revenue streams.
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Choice Hotels International Hosts "SOAR" Seminar to Attract, Mentor and Educate Historically Underrepresented Groups on Their Path to Hotel Ownership

Industry's first and only dedicated development team focused on creating a more inclusive hospitality industry reintroduces program with a new name and hosts second annual HERtels luncheon
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How To Choose The Best Social Media Platform For Your Hotel

Social media can be overwhelming, with many platforms, a variety of formats and various audiences in every direction.
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The Power of Influencer Marketing for Your Hotel

Influencer marketing in the hotel industry has become increasingly popular in recent years as hotels aim to leverage the social media reach and influence of popular personalities to promote their brands.
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Increase Hotel Bookings With Google ADS

Google Hotel Ads is a meta-search platform that allows you to view the prices of a hotel on different platforms, all in one place.
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