Hotel Vikas is the next generation magazine for American Hospitality industry specifically created for senior Hotel CEOs and decision makers.

The Power of Influencer Marketing for Your Hotel

Hoteliers can leverage the power of influencer marketing to reach a larger audience and gain more leads. This can be done through collaborations and paid partnerships. By partnering with an influencer, hotels can get their brand in front of potential guests who may not be aware of the property otherwise. Influencers can also help to boost bookings by promoting special rates or packages on their channels. When done correctly, influencer marketing can be a very cost-effective way to generate money for your hotel.

Influencers use a variety of different platforms to grow their audiences. Some use blogs or Youtube to host their content, while others use social media such as Instagram, Twitter, Facebook.

As a hotel owner, you know that online travel agencies (OTAs) have taken over the market. To compete with OTAs, hotels need to leverage the power of social media and create an influencer marketing strategy. By working with social media influencers, hotels can reach a larger audience, build brand awareness and generate more leads.

As a hotel owner, you know that online travel agencies (OTAs) have taken over the market. To compete with OTAs, hotels need to leverage the power of social media and create an influencer marketing strategy. By working with social media influencers, hotels can reach a larger audience, build brand awareness and generate more leads.

Top hotel brands are strategically partnering with influencers who embody their ethos, turning authentic, relatable stories into powerful tools for marketing and audience engagement. Of course, they know what they're doing. Businesses tend to make $6.50 for every $1 spent on influencer marketing. With a high ROI and the potential to truly boost your hotel's awareness, influencer marketing is a great activity to invest in this year. And it doesn't just have to be major, expensive influencers that you're working with. Micro-influencers make up nearly 50% of all influencers and their power of influence is massive.