Hotel Vikas is the next generation magazine for American Hospitality industry specifically created for senior Hotel CEOs and decision makers.

 

What hoteliers should know about attracting younger generations

 

Attracting younger generations to hotels involves understanding their preferences, values, and behaviors. Here are some key things hoteliers should know:

 

Tech Integration: Younger generations are tech-savvy and expect seamless digital experiences. Invest in mobile check-in/out, keyless entry, high-speed Wi-Fi, and smart room features.

 

Social Media Presence: Millennials and Gen Z heavily rely on social media for travel inspiration and recommendations. Maintain an active presence on platforms like Instagram, and Twitter to showcase your hotel’s unique experiences.

 

Sustainability: Environmental consciousness is a priority for younger travelers. Implement eco-friendly practices such as recycling programs, energy-efficient appliances, and locally sourced amenities.

 

Unique Experiences: Millennials and Gen Z seek authentic and personalized experiences. Offer unique activities like local tours, workshops, or wellness programs to create memorable stays.

 

Flexible Booking Options: Provide flexible booking and cancellation policies to accommodate the spontaneous nature of younger travelers. Offer discounts for booking directly through your website or mobile app.

 

Community Engagement: Engage with the local community and support social causes to appeal to socially conscious travelers. Partner with local businesses or charities for collaborative initiatives.

 

Design and Aesthetics: Younger travelers appreciate modern and visually appealing spaces. Invest in contemporary design elements, vibrant color schemes, and Instagrammable spots throughout your property.

 

Food and Beverage Trends: Cater to changing dietary preferences by offering diverse menu options, including plant-based, gluten-free, and locally sourced ingredients. Consider incorporating trendy food and drink concepts into your offerings.

 

Wellness Amenities: Health and wellness are priorities for younger travelers. Provide amenities like fitness centers, yoga classes, spa treatments, and healthy dining options to promote well-being during their stay.

 

Value for Money: While younger travelers seek unique experiences, they also prioritize value for money. Offer competitive pricing and package deals without compromising on quality or service.

 

By understanding and catering to the preferences of younger generations, hoteliers can effectively attract and retain this important demographic segment.