Hotel Vikas is the next generation magazine for American Hospitality industry specifically created for senior Hotel CEOs and decision makers.

How To Choose The Best Social Media Platform For Your Hotel

Being present on the right social media platforms can transform your hotel's digital narrative. It’s not about being everywhere, it’s about targeting the right people. A curated Instagram post might attract leisure travellers, while a well-crafted LinkedIn update could appeal to corporate event planners. Recognising these differences and crafting content to match can truly impact engagement and conversions. Plus, it’s more than just securing bookings. Constantly engaging with your audience builds brand loyalty too. When guests resonate with the stories you share, they're more likely to return and recommend your hotel.

Instagram is like a digital photo album. It's a chance to show off your best amenities, from cosy rooms to gourmet breakfasts. When travellers see stunning visuals of your hotel, they're more likely to imagine themselves there. What's great for hotels is the range of content you can share. Beyond just photos, you've got Stories for daily updates and Reels for short fun videos. Maybe it's a chef's tutorial from your restaurant or a guest enjoying their spa day. Partnering with influencers can also give your hotel a boost, getting you in front of their followers.

Facebook isn't just for catching up with old friends. With 2.8 billion monthly active users, it’s an expansive community with potential guests from all walks of life.  it’s great for more than just posting pictures or announcing offers. Facebook's advanced ad system allows for tailored promotions, ensuring your summer deal reaches the family planning their vacation, or the discounted suite rate finds the businessman looking for a last-minute booking. Then there's the trust factor: guest reviews and ratings on your Facebook page can be the deciding point for many.

Beyond just attracting corporate bookings, LinkedIn also serves as a platform for showcasing your brand's corporate ethos and culture. Highlighting staff achievements or sharing behind-the-scenes glimpses into the hotel's operations can boost your hotel's reputation as an employer. In essence, while LinkedIn might not be the first platform you think of for hotel marketing, it offers a laser-focused approach to reaching the business community. For hotels that cater to this demographic, it's an invaluable tool to ensure their rooms are always in demand, be it for a business conference or a solo business trip.