Hotel Vikas is the next generation magazine for American Hospitality industry specifically created for senior Hotel CEOs and decision makers.

Increase Hotel Bookings With Google ADS

Google Hotel Ads allow hotels and travel companies to display their listings directly in Google search results. This platform is crucial for visibility and direct booking, connecting potential guests with accommodation options when they search for hotels on Google, and enhancing the online presence and booking opportunities for hoteliers.

The Google Hotel Ads platform is an excellent way to boost visibility on search engine results pages. Still, it is also important to understand that the Hotel Ads service is distinct from the main Google Ads service.

With Google Hotel Ads, the advertisement provides real-time information on availability and rates. It also allows users to compare prices with other platforms offering bookings for the same hotel. Crucially, if a hotel does not have availability relevant to a user’s search query, the advertisement will not be shown to them.

Google Hotel Ads presents pricing information from various online platforms, allowing customers to compare room rates effortlessly, and your own website can be one of these. This can drastically increase the number of direct bookings you attract, unlike customers booking through online travel agencies. This is advantageous, as you will be able to retain more of the revenue from each booking due to a lack of need to pay commission.