1) Please tell something about your organization, key achievements and benefits you provide to global hoteliers?
In just three years, we have become a preferred provider for Best Western, Starwood and Marriott. We have accomplished this, I believe, because we are driven to provide affordable elegance. We’re proud of the fact that we can deliver the same images that are collected by museums around the world at very affordable prices. One tangible benefit that we provide is our collection of more than 10,000 proprietary images that range from the U.S.A to Europe to India.
This, combined with our ability to provide custom location shoots at little or no cost and our great (free) graphic design capabilities, makes us unique in the marketplace. Our affordability comes in part from the volume of framing we do and in part from the fact that we own the prints and the printers. At every step of the process, we look to minimize costs and maximize production efficiencies. The net result is a great looking custom product that is very affordable.
2) How has the economy downturn affected your business? What steps have your taken to help hoteliers in this economy? Any special deal, discount, or offer?
Our business is surprisingly healthy. Second quarter was slower then anticipated, but the remainder of the year has been strong and the response to our new product offerings tremendous. Part of our continued success may be because we have taken several steps to help hoteliers.
3) What do you see as the future of Hotel industry? What major trends will impact hotel business in coming 20 years?
The limited service hotel chain will continue to see the bulk of the industry’s growth. With free internet and breakfast buffets fairly standard, hotels will compete on décor and room size. Boutique, un-branded hotels appear to be growing in popularity as well. In terms of décor, the growth of digital printing technology will make it easier for hotels to specify affordable custom artwork. This artwork will range from framed art in the guestroom to large wallpaper murals in the reception area. Already, we see limited service hotels using our photography in new and creative ways that take full advantage of our affordable custom digital printing capabilities. Twenty years from now, no hotel should be stuck with generic poster art and each property should instead have a unique wall décor theme and execution – and one that as (if not more) affordable than the current range of options
4) What benefits and key advantages you offer over competition? Why should over readers consider doing business with you?
We have three key points of difference:
a. International, Local and Proprietary B&W, Color, Sepia and Vintage Color Photography
Originals of some of our 10,000 photographs reside in museum collections around the world. But we’re very affordable for Hospitality… why? We own the images and the printers which means we save our customers money on image use fees. We also frame 100,000+ pieces a year that means we have terrific terms with suppliers and pass on our bulk savings to our customers of all sizes.
b. Stellar Customer Service
We are a customer service driven organization at every level and in all that we do. We strive to provide the best customer service in the industry, starting with turning quotes around in 24 hours to pro-actively suggesting ways for our customers to save money. We also are proud of our terrific staff that can help design anything our customers may need - from wallpaper to stretched canvas to traditional framed art. With access to every moulding and mat combination imaginable, and with the ability to custom print every image, the design opportunities are limitless.
c. Aggressive Pricing
We aim to provide the most competitive pricing in the industry, based on our core belief that everyone should have access to affordable art. We are always looking to get more favorable pricing from our suppliers and to find more cost efficient ways to produce wall décor. And all of the savings we’re able to harness are passed onto our customers in the firm belief that a reputation for fair pricing will result in more than enough volume to keep us in business. In the end, we treat our customers the way we expect our suppliers to treat us.
5) Do you provide E-commerce or online payment facility? Can our readers book your products or services online?
Your readers can browse our image selection at www.kalisher.com. That said, the size and frame options listed online are limited and meant only for web retail customers. With unlimited custom sizes and framing options, the best way to get a quote and to purchase our work is to contact Margaret Irvin at (919) 967-4300, xt.32 or Margaret@kalisher.com
For more information: Call: (919) 967-4300, xt.21
Fax: (919) 929-4833 or Visit: www.kalisher.com