The Americans with Disabilities Act, signed in 1990 by recently deceased President George H.W. Bush, was hailed as a major victory for disability rights advocates and is aimed at ensuring that people with disabilities have the same access as everyone else. But did you know that the ADA applies to websites and mobile apps? That means you need a version of your site accessible to people with limited hearing, vision and physical abilities.

You’ll find that there are at least 5 important reasons to make your website and mobile apps ADA-compliant:

It increases you audience
Failing to serve your disabled audience is missing out on millions of potential guests. There are 50 million people with disabilities in the United States, about 19 percent of all citizens. They’ll book with competitors if they can’t easily book with you. Caption videos, provide alternate text for images and make sure the site is accessible without a mouse if necessary.

It improves SEO
Nothing is more important to being seen online that search engine optimization, and content that is easily accessible to all is also easier for search engines to navigate and index. This means adding meta tags and other code that make navigating without seeing the images easier.

It can help you reputation
Customers with disabilities who find your site easy to access will quickly realize that you value their business. They may have been disappointed in other sites, but they can be sure you’re thinking about their needs if they can easily access yours. And word gets around about sites that are easy to use.

Everyone benefits
If it’s easy for people with disabilities to use, it’s easy for everyone to use.

You can avoid penalties
The ADA doesn’t mention websites, but case law proves they are now included. Dozens of businesses have been sued for not being ADA-compliant, and you don’t want to be one of them.

Plus, ADA compliance is the right thing to do.

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