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How to Optimize for Marriott SEO

There are likely many Marriott properties in your given market, and it is important to distinguish your hotel from other Marriott properties as well as other hotels in your competitive set. Doing Marriott SEO (Search engine optimization) is just one differentiating technique when understanding where brand marketing stops and individual hotel marketing begins.

Factors in Marriott SEO

For ease, let’s divide our SEO strategy into 3 sections:

On-site – What you do on your website to optimize for search

Off-site – What you do on other websites to optimize for search

Technical – The back end aspects you can’t easily see to optimize for search

On-site Marriott SEO

Do keyword research to identify missed opportunities by using a tool like Moz (paid) or Google Ads (free).  Look for keywords like hotels near demand generator.  Choose a keyword per page with terms that are most aligned.  Include the keyword and hotel name in a unique title tag per page with a maximum of 60 characters. Write a meta description that says why they should click on your website.  This is where your USPs come into play. For example, when writing the meta for your rooms page, include unique room features to your hotel.

Off-Site Marriott SEO

A backlink is any other relevant site that has a link to drive traffic to your website. The more reputable, related backlinks to your website, the higher your website will rank. Maintain active and engaging social media profiles on platforms like Facebook, Instagram, and Twitter. Encourage guests to share their experiences using specific hashtags and tagging Marriott properties. Share blog posts, special offers, and engaging content on social media to drive traffic and improve brand visibility. Ensure Marriott properties are listed on local business directories, travel guides, and review sites like Yelp and TripAdvisor.

Technical SEO for Marriott

Page Load Time: Optimize images, leverage browser caching, and minimize JavaScript to improve page load times.
Hosting: Use a reliable hosting provider to ensure fast and stable website performance.
HTTPS: Secure the website with HTTPS to protect user data and improve search engine rankings.
Regular Audits: Conduct regular security audits to identify and fix vulnerabilities.
Broken Links: Regularly check for and fix broken links to maintain a healthy website.
Duplicate Content: Avoid duplicate content issues by using canonical tags and unique content for each page.
By implementing these on-site, off-site, and technical SEO strategies, Marriott can enhance its online visibility, improve search engine rankings, and attract more guests through organic search.