Hotel Vikas is the next generation magazine for American Hospitality industry specifically created for senior Hotel CEOs and decision makers.

 

Increasing profitability with creative outdoor spaces

Outdoor living spaces are becoming a more popular segment of home design, so why shouldn’t hotels follow suit? Many hotels are transforming some of their spaces into unique areas that guests can utilize and experience, with the bonus of increased profitability.

 

The demand for outdoor experiences is witnessing a renaissance, urging proprietors to explore innovative business ideas that monetize outdoor space effectively. In an industry where traditional monetization methods are becoming saturated, landowners and operators are seeking income generation strategies that provide a competitive edge. This surge of interest offers a new landscape for generating revenue from outdoor hospitality ventures.

 

Use outside areas to organize regular music events, club nights, or theme parties that attract locals and guests. Having many entertained guests at your event translates to more earning opportunities. It also helps build authentic experiences that are so important to modern guests.

 

If you have a hotel terrace and want to maximize the potential of your property, create a bar or a restaurant with a diverse menu and specialty drinks. That will encourage guests to spend more on food and beverages. You could also create special tasting menus served exclusively in your outdoor spaces.

 

Team up with a top local chef or the city’s hottest bartender and organize a pop-up at your outdoor restaurant or bar. You could also offer yoga classes in one of your outside areas to boost your wellness offering and create additional revenue streams.

 

You can use open spaces to create packages and offers designed to specifically highlight features such as a “Romantic garden getaway” or an “Outdoor wellness retreat.”

 

Even if converted outdoor spaces are more aesthetic than experiential, that, too, could lead to returns, particularly when guests are making booking decisions. The one with the pleasing environments, whether that be an updated pool area or an outdoor lounge, can help elevate the entire guest experience, and that is a feature that is priceless.