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Mr.
Brad Pressman - Water Music Records |
1) Please tell
something about your organization, key achievements
and benefits you provide to global hoteliers?
BP: A large portion of the music played in hotels
and spas around the world is from the U.S. which
supplies the majority of the music services for
common areas as well as private label products.
Water Music Records has its stamp on many CDs, music
download cards and common area music playing in
various properties around the world from Las Vegas
to New York, from Mexico to Brazil and from Europe
to Dubai.
We have worked with some of the leading hoteliers
in the world such as Oberoi, Four Seasons, Destination
Hotels, Marriott, Hyatt, Hilton, Bellagio, MGM,
Leading Hotels Of The World and others. |
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2) How has the
economy downturn affected your business? What steps
have your taken to help hoteliers in this economy?
Any special deal, discount, or offer?
Yes, there has been a significant downturn in the
U.S. market that hopefully bottomed out and has
started to recover this Fall. It has been a tough
time over here with investment capital in short
supply and the consumer dollar spending habits down
10-20%. Just last week consumer spending rose slightly
so we may be turning to the upside in travel by
the summer, fingers crossed. In the meantime to
help hoteliers and spas feel more comfortable working
with us, we lowered our minimum project orders for
music CDs, DVDs and music download cards to 250
and even 100 units, for the first time ever. The
smallest order previously available on Water Music
Records - Private Label was 500.
3)
What do you see as the future of Hotel industry? What
major trends will impact hotel business in coming 20
years?
I see a return to quality at an affordable price with
the "NOW" factor coming into favor as technology
forges ahead of customer service and do it yourself.
For example, I have a client in the USA that wants to
keep track of every music song played everyday in his
large hotel so that if a guest hears a track at any
hour, he or she can call the front desk, get the name
of it and go online and download it directly. That is
the ultimate in technology meeting customer service
head-on. That same hotel plans to have a large selection
of music CDs in its retail stores soon as well for convenience
when people are in the mood for music.
4) What benefits and key advantages you offer
over competition? Why should over readers consider doing
business with you?
There are a few key advantages Water Music Records -
Private Label holds over its competition:
1. Our minimums for private label CDs and other branded
music products are lower than most (100 units).
2. Our prices tend to be about 20%-35% lower than competitors
in the USA but also for Australia & Canada.
3. We offer common area music to hotels and spas without
a monthly fee and that it rare.
5) Do you provide E-commerce or online payment
facility? Can our readers book your products or services
online?
Yes, we have the ability to handle payments by PAYPAL
and also major credit cards when hotels and spas want
to place orders for branded music products or common
area music on hard drive. And, with our new download
card program, the client can pay the small fee for the
cards on Paypal and the albums are downloaded all online
and paid for by guests who decide to purchase the full
album of music, after receiving their free track online
via the card they were given at check-in.
For more information: Call: (818) 808-0800
Visit www.watermusicrecords.com/privatelabel or brad@watermusicrecords.com |
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