Facebook Optimization

Facebook Optimization

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Facebook: Your Business’ Face on the Internet


Actually having an online identity is not limited to building a web site or uploading a resume to show off your qualifications. Your business and yourself need a face; the identity of a Facebook account linked to your online activities.


Established in 2004, Facebook is a social networking site that hit over 900 million users in the first half of 2012, half of which are connected from mobile devices. Figure that makes of this service the most popular of all the social networking sites.


Having a Facebook account is important from any side you look at it. For a

business with an established web site, Social Media Optimization (SMO) may drive better results than SEO (Search Engine Optimization) by itself because Facebook pages are being indexed and cached by Google, helping sites to attain better rankings.


And promoting your business on Facebook is not a rocket science. Opening an account is very easy and, despite Facebook request to link a business account to a personal account, this requisite is not mandatory to start with. At the bottom of the registration form in Facebooks main page, people is given with the alternative to register a business, organization or fan page instead.


Having a page on Facebook may benefit your business in many ways, including.

aBuilding a brand, and monetize your products or services easily aGain access to geo-targeting tools to aim specific user groups aGenerate leads and new clients, while retaining actual clients


In addition, Facebook is a truly viral service that needs to be used with a good strategy in mind because whatever you post on your page will be quickly spread by your fans as a word-of-mouth advertising that may benefit or ruin your marketing plans.


Posting updates, information, promotions, or simply starting a conversation to get people submitting feedback and engaging in discussion with other fans, are all of them good ways to start building a loyal fan database for your business success, so go and try it now.


You can achieve significant recognition & respect by developing & marketing your video on Internet video sharing sites in general and youtube in particular.

Facebook Pages are increasingly becoming a “second home page” for businesses online. And while more and more Page owners are learning how to become expert Facebook marketers, Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of you guessed it – search engine optimization (SEO).


While Facebooks “viral channels” – the News Feed, invitations, and messages –

play a central role in the spread of content through Facebook, employing important SEO tactics within your Facebook Page can help your Page reach more and more Facebook fans. While viral distribution can help you reach people your fans are directly connected to, search engine optimization exposes your Facebook Page to Facebooks entire user base. In fact, Facebook itself has taken major steps to improve its own SEO during recent weeks and months, creating opportunities for Page owners to benefit directly while creating value for Facebook at the same time.


So, without further ado, here are 10 SEO strategies and tactics every Facebook Page owner should know:


1. Choose the best name for your Facebook Page and don’t change it

Choosing the right name for your Facebook Page is vital. Despite the temptation to stuff your Page title with

high value generic keywords like “Mikes Travel Agency: Las Vegas, Hawaii, Cancun Hotels, Flights, & More” this approach will actually harm your Pages viral growth rate inside Facebook more than it will help through better SEO. For example, if your pages title appears too spammy, fans will be less likely to share it with their friends on their profile and more likely to hide your updates from their News Feed.


Second, don’t give into the temptation to choose a fully generic page name like Travel” or “Hawaii.” Because Facebooks intention for Pages is that they authentically represent businesses, brands, or celebrities, Facebook has recently been disabling updates for generically named Pages – effectively neutering their ability to reach their Facebook fans.


The bottom line: use your businesss real name as the name of your page. And once you pick your Pages name, don’t change it. Facebook uses your Page name in the title of the Page, and since Google dings pages when their titles change, modifying your Facebook Pages name will cost you SEO points.


2. Select the best URL (Facebook username) for your Facebook Page

Facebook recently launched the ability to choose a vanity URL (Facebook calls it a “username”) for your

Facebook Page, one of the most important SEO opportunities on Facebook to date. When you choose a Facebook username for your Page, your Pages URL becomes www.facebook.com/YourUsernameHere. Usernames can be selected at www.facebook.com/username.


Facebook usernames present a better opportunity for businesses to consider incorporating generic keywords for SEO purposes than the Page name itself. While Facebook has created a black list of generic usernames that Pages (and users) are prevented from registering, there are still opportunities for businesses to obtain relatively generic usernames, or usernames that combine their actual name with additional generic keywords.

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